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Hiring? Read This

When operating a small business, securing the right talent is essential. When the margin for error is razor-thin, bringing the wrong people on board can be the difference between profit and loss. Hiring relatively known commodities through personal referral or word-of-mouth is ideal, but if you’ve exhausted your resources and still have positions to fill, consider these online methods:

Social media: Yes — Facebook, Twitter, LinkedIn, and even Craigslist are commonly used hiring tools. The strength of social media is that you’re able to tap into talent pools where you have a better chance of personal referral. A friend of a friend, or co-worker of a former acquaintance might not be much, but at least it’s not a complete unknown. And did we mention that social media is free?

Job boards: There are plenty of professional jobs boards nowadays. Some of the bigger and more popular include Indeed, Simply Hired, Monster, and Career Builder. This is the in-between option, as they often have some cost associated with their services, but offer exposure to a much larger talent pool than social media. On the other hand, they’re typically less expensive than professional services, but have less bells, whistles, and sophisticated algorithms — which leaves a little more legwork for you.

Professional services: This is a relatively new class. Companies like ZipRecruiter, Jobvite, and SmartRecruiters will promote your position through multiple channels and on multiple boards — essentially marketing your positions. They offer a plethora of tools to scan databases of applicant resumes for key items like years of experience, skillsets, and professional characteristics. It’s all in an effort to find the best match with the least hassle, but it comes at a slightly higher price tag.

When the success or failure of your business can hinge on the quality of just a few team members, it makes sense to be meticulous in your hiring process. Whether you prefer to do the heavy lifting yourself, want to leave it in the hands of a professional, or seek something in-between, remember that it pays to take your time and get it right.

This list was generated based on the popularity of widely known career service websites. We do not endorse or guarantee any third-party products, processes, or services.